SS Rajamouli's Baahubali 2 becomes a case study at IIM Ahmedabad

Mumbai: SS Rajamouli’s magnum opus ‘Baahubali: The Beginning’ released in 2015 while sequel ‘The Conclusion’ arrived in theatres last year. Both the films together redefined the box office history in India.

Now the film is going to be introduced as a case study in one of the electives in the Indian Institute of Management, Ahmedabad. The ‘Contemporary Film Industry’ elective will be offering the case study on how a sequel can de-risk the movie as a marketing concept. ‘Bahubali 2: The Conclusion’ will be the first film that is being taken as a proper case study at IIM.

According to a DNA report, professor Bharathan Kandaswamy said, “I will be introducing ‘Bahubali 2’ as a case study in the new academic year and it will essentially focus on the power of a sequel and how a sequel can derisk the movie as a marketing concept. There is a research from Stanford University which says that a prequel is always considered better than the sequel but a sequel makes more money than a prequel.”

He further added “Sequels make more money because the producers become more marketing savvy based on the success of a prequel. My course this time will focus on marketing mantras evolving around sequels and how decisions need to be taken that respect art and creativity of a movie and yet are able to make money. Blending art, business and technology is the key.”

The official account of ‘Baahubali’ too shared the news with their fans on Twitter.

Directed by SS Rajamouli ‘Baahubali 2: The Conclusion’ starred Prabhas, Rana Daggubati and Anushka Shetty in lead roles, while Ramya Krishnan and Sathyaraj appeared in pivotal roles.