3 Ways Skin Positivity is Changing Beauty Trends
Despite instances of negativity that seem to be pervasive on the news and social media, there are also many things in the media to be happy about. One of the most notable positive forces that comes to mind is the body-positive movement. Already, body positivityhas made a big difference in media, with companies like Dove, Aerie and Modcloth pledging to hire models of diverse body types and to steer clear of Photoshopping and retouching their photos.
Seeing women of different body types on ads is no longer an anomaly. However, what if we could take this trend one step further? This year, a major focus is going to be skin positivity, yet another aspect of the body-positive movement. Here are three areas of your life where you can get on board with this fantastic trend.
ACCEPTANCE OF ACNE
In a recent piece, fashion blog Man Repeller considered the question, “What if acne wasn’t a flaw?” Millions of people — and perhaps all of us at some point or another — experience acne. Those who suffer with it chronically know how problematic it can be for one’s mood and self-confidence.
But what if we just accepted acne for what it is, rather than making it a sign of relative beauty?
“What I wish I’d been able to understand during the years my skin made me want to exist outside of it is that acne is neither a death sentence nor a mark of character,” wrote author Amelia Diamond. “It isn’t bad or ugly. It just is.”
LONGEVITY OVER ANTI-AGING
Another area where we’ve seen tremendous acceptance of skin positivity is in the beauty industry. Despite decades of marketing being directed at consumers (particularly women) about the prevention of skin aging, we’re beginning to see a shift in mentality: Instead of hiding any signs of aging, the wellness community is now focusing on longevity… In other words, enjoying our golden years by being happy and eating healthy foods that make us feel good, and taking care of our skin with natural moisturizers and other lovely products.
As an example of this movement, Allure Magazine announced last spring they would no longer be using the term “anti-aging.”
“With that in mind, and starting with this issue, we are making a resolution to stop using the term ‘anti-aging,’ wrote author Michelle Lee. “Whether we know it or not, we’re subtly reinforcing the message that aging is a condition we need to battle.”
FIGHTING BACK AGAINST SKIN LIGHTENING
Another way to support the skin positivity movement is to celebrate the beauty of all skin tones. Skin lightening has been an exceedingly disturbing trend… In 2012, residents of India alone used 258 tons of skin-lightening creams, according to Quartz.
In addition to the harmful idea that lighter skin is superior to other tones, skin lightening has harmful physical effects. Many of the creams have been shown to be carcinogenic, and can also cause irritation, skin flaking and scarring.
But the movement to fight back has begun. Ghana recently implemented a country-wide ban on hydroquinone, a common skin-bleaching agent. South Africa has also banned the product.
Even closer to home, more and more skin tones are starting to be embraced by the beauty industry, at long last. Rihanna’s new cosmetic line Fenty has garnered enthusiasm and acclaim for its extremely wide range of foundation options. The line highlights a heartening trend in the beauty industry to be inclusive of all skin tones.